Overview

After launching our docsite for Horizon, the following April we launched a theme based upon the style of The Memphis Group from the 80s and early 90s, which served to get the word out about the new system. Having been a small child in the early 90s, this was an absolute thrill of a project to work on.

My role

As designer on the team, and with this car’s visual as inspiration, I defined a color palette and created alternate assets for some of the icons and objects around the site.

As primary point of contact for the system, I also crafted a cheeky announcement to let people know that it was available, give them some context, and invite them to come and check it out.

Results

This stunt was met with a lot of “oh! I didn’t know that had a name…” or “That has a name? I just called it Saved by the Bell style!” It drastically increased traffic to the site. Our coworkers (users of the system) found it very entertaining and it increased our visibility into what we were after and what we had available for use across the product design and development org to make their jobs easier.